The Small Business Solution for all your Online Marketing Needs
- rtpinfo@genmediapartners.com
- (323) 680-4340
Retargeting isn't just for e-tailors anymore.
All kinds of businesses and causes can use retargeting to deliver their message to their most receptive audiences. Here are a few of our specialties -
For Broadcasters
Retargeting is a Powerful Tool to help you build Audience Loyalty, Ratings and Revenue
RADIO - Retargeting for SALES
Turn your site visitors into cash! Every week, you have listeners coming to your station website. Some are core listeners, some are new listeners checking you out. Now, with Retargeting, you can sell that audience to your clients.
Your clients buy your station because they want to reach YOUR listeners. Now, with every on-air buy, you can also sell your clients ads reaching your visitors. It makes a perfect Add-on. Give them added frequency and targeted buys to your most active listeners.
We can also target the online ads to specific listeners – for geographical area, for age, income, interests and many other things your clients are looking for.
Do you do Email Blasts? We can retarget those too, and send people ads after they open your emails.
At $6 per thousand impressions, it’s very cost-efficient. Make this an add-on to all your on-air buys and give your sales revenue a SERIOUS BOOST
Retargeting For AUDIENCE BULIDING
Retargeting lets you reach EVERYONE that passes through your site, regardless of how often they visit it. The key thing is they are ALL your listeners. You can use retargeting to build listening and TSL by inviting them back to listen for specific events, programs, even songs.
You can design web promotions, and promote those on-air. We can track which pages people visit on your site and send different messages to people based on which pages they are interested in.
We can retarget your email blasts, to send reinforcing banners to your core audience. Look at retargeting as your direct access to your most active listeners.
We know - in radio wars, increasing your TSL by even 5% – 10% can have a big impact on your competitive position in the market. If this is your job, you need every tool out there that will give you an edge over the competition.
And it’s not expensive. Call or email us and we’ll get you set up.
Non-Profit Organizations & Campaigns
Every site visitor is a potential influencer
More importantly, the people that take the time to visit your Non-Profit site are already curious, aware of your candidate or issue, and searching for reasons to make a decision on who or what to support. They are the active ones – The most important ones to convert from interested to committed supporters. They are the most likely to talk to their circles and influence them for you. No need for them to opt-in to an email list. If they’ve been to your site, you can reach them.
Some things you can do with retargeting
- Build Brand Awareness and Name Recognition
- Announce events
- Comment on news events immediately
- Fundraise
- GOTV
- Comment on specific issues based on which pages the site visitors look at on your site.
For Agencies
All of your clients should be doing retargeting.
It’s the starting point for every business’s online promotion and prospect outreach. Gen Media Partners, the parent company of RetargetingPlus.com, deals with hundreds of national and regional ad agencies across the country. RetargetingPlus.com is designed to be a resource for you – let us be your primary vendor for your retargeting for all your clients.
We understand the buying process and how to help you put plans together for your clients. Retargeting is a crucial part of online marketing – and it’s different from running general market campaigns. It needs to be ongoing, and you want to give your clients specific Quarter-by-Quarter strategies for it. You need a vendor that specializes in it.